What exactly is online marketing and what kind of methods can you use? Should you hire a professional to handle your online marketing or is it better to do it on your own? Read on to find out more about this type of marketing.
What Is Online Marketing
It is sometimes called digital marketing or internet marketing. It refers to marketing something online. That “something” may be a product, service, website, brand or even just a person. Internet marketing is a broad industry and involves many methods and processes. Some of these methods will be discussed later on, but in short, it is all about marketing via the internet.
Different Online Marketing Methods
There are many types of methods that fall within online marketing. There is search engine optimization, which involves methods being used to increase the visibility of a website in the search engines results pages. There’s also video marketing, which consists of creating videos and marketing them via different avenues, such as social networking sites, video sharing sites and so forth.
Other online marketing methods include social media marketing and email marketing. Email marketing refers to marketing your products or services to your email list. Social media marketing refers to marketing your products, services or anything else via your social media profiles, such as Facebook, Instagram, and Twitter to name a few.
Content marketing involves creating various types of content related to your niche and publishing that content on different platforms. For example, if you create 10 unique articles about your newest product, then you would publish those articles on article publishing websites, your own blog, your own website and anywhere else that allows you to publish articles. You will usually include a link to your main website or product’s page within each article.
To sum up the above, some of the internet marketing methods out there include:
. Video marketing
. Content marketing
. Social media marketing
. Email marketing
*Note- some people focus on only one or two of those methods, while some focused on using all of them.
Hiring A Professional vs Doing It Yourself
Let’s briefly discuss doing internet marketing on your own versus hiring a professional internet marketing firm.
1. DIY– Doing online marketing yourself allows you to keep an eye on what you’re actually doing and you can make tweaks immediately. You can’t do this when you hire a professional company. It can take a day or two for changes to be implemented. Learning internet marketing is a great way to save money and to implement what you learn right away.
2. Hiring A Professional– You can spend a lot of money hiring a professional, but they will know what they are doing. This is the main benefit of hiring a professional internet marketing agency.
As for which is better, we would say learning internet marketing on your own is. We could sit here all day long and discuss the benefits and negatives of both, but we do believe doing it yourself is the best option.
OMG Machines: Online Marketing Course
OMG Machines is a popular internet marketing course developed by Michael Long, David Mills, and Greg Morrison. It has been around since 2012 and since then it has helped hundreds of people with internet marketing.
Many people wonder is OMG Machines a scam? The answer is no, it is not a scam. It is a very expensive course, but it is worth it if you want to gain a solid understanding of online marketing.
OMG Machines covers many topics within internet marketing. This includes search engine optimization, getting clients, retaining clients, Amazon, web design and many other skills you will learn that can help you become successful with internet marketing. Also, you’ll belong to a community and when you need help with anything, then you can reach out to someone.
Do you want to take your business to the next level? Maybe you’re an affiliate marketer looking to make more sales via online marketing. It doesn’t matter who you are or what you do, you can use internet marketing to your advantage and OMG Machines can help. Buy the course today and you’ll be one step closer to becoming successful with this powerful form of marketing.
Internet marketing is a broad field. Generally speaking, it refers to marketing products, services, information or anything else via the internet using different methods and techniques. With that said, here are a few tips to help you with internet marketing.
Social Media: Facebook, Instagram & Twitter
Use Facebook, Instagram, and Twitter for marketing purposes, but don’t always market. What we mean by that is build your following on those three platforms and use it as you normally would. As a rule of thumb, one out of every seven or eight posts can be marketing related.
Also, spend a bit of money on Facebook advertising because this is how you can quickly grow your following on the site. Promote posts by paying Facebook to do it for you and promote your posts on your own.
Learn And Implement SEO
Search engine optimization should be used. Create a blog and optimize it for the search engines. Do the same thing with other pages on your website, but make sure you blog regularly. Choose keywords that are relevant to whatever you are marketing and include plenty of internal links (link back to previous articles you have posted when you publish a new post), optimize your page titles, H1 and H2 titles. Those are only a few examples of SEO methods you can use, but learn the basics and implement SEO.
Build An Email List
Build an email list because having an email list can result in massive profits and major exposure. The quickest way to build an email list is by offering free information or a free digital product to people. Offer your freebie via social media sites such as Facebook, Twitter and any other social networking sites you belong to. Another good way to build an email list is to pay to advertise your free product on Facebook. Your ad will be shown to your targeted market and then they will sign up to your email list. Once you have built a good sized list, then you can market your products, services or anything else you wish.
If you’re not using the largest video sharing platform in the world, then you’re missing out. Create YouTube videos at least 1-2 times per week and focus on sharing your videos and building up a following on YouTube. Even if you only get a few hundred subscribers, it can make all the difference in the world. Make sure you include a link from your videos to whatever you are marketing. If you are consistent with uploading and sharing videos on YouTube, then you’ll get great results. Using YouTube should be a part of any internet marketing strategy.
Besides using YouTube, what you’ll want to do is other forms of video marketing. Create a video and upload it to Facebook, Twitter, Instagram, Tumblr and your own blog. Create one video per week and share it on all of those platforms and encourage others to share it. You will be shocked at what kind of results you can generate with this. YouTube may be the most popular video sharing platform, but it isn’t the only place to upload and share videos.
Create content that is unique and share it on sites that allow you to publish articles, various blogging platforms and so forth. For example, you can create an eBook and then write about your eBook in articles that you publish on various platforms. Give your eBook away for free but in exchange for the person’s email address. This is just one example of content marketing, as others can include just publishing articles on various blogging platforms and sharing those articles on social media.
Look Into OMG Machines OMG Machines is the place to go to learn about internet marketing. Check OMG Machines out and see what they offer before you decide whether or not you should try them out. OMG Machines is the perfect place to go to when you want to learn about online marketing.
Internet marketing is one of the best ways to increase profits, gain more exposure online, build a business from scratch, market anything and so much more. The bottom line is there are many benefits you can reap with a solid internet marketing strategy. The above tips are a good place to start, so start implementing them today.
Search Engine Optimization, SEO, is a commonly used term to describe how most online users are scrambling to get to the top of search engine rankings. If you don’t want to rely solely on ads to improve your ranking, there are a few tips you should consider to boost your content.
Know Your Audience
It can be tempting to write content around certain keywords. However, if your content isn’t saying anything to the audience that you are writing for, you may land at the top of the search engines but not improve your bottom line. Write the content that your audience wants to read and then go back and find ways to weave your keywords into the content. Working in the opposite direction will produce awkward content that will not connect with the reader.
Centralize Your Content
It can be tempting to show off the number of Twitter or Facebook followers that you have. However, your website should be the central place that you send clients and prospects to get information about your business. This will not only improve your website traffic but also ensure that if any of the social media platforms cease to exist, your clients will be trained to find your business. Even if you have content on your YouTube channel, encourage viewers to visit your website before going to the YouTube channel. Also, embed subscribe and follow buttons into the site so they don’t have to exit your virtual home to join your communities.
Hit a Headline Home-run
Don’t underestimate the impact that a great headline can have on your content. Many articles with great writing are never seen because of boring headlines. Choose something that asks a question or offers to answer a question that your target audience may be dealing with. If you are providing a resource, make sure that information is clearly identified in the header. You should also make sure the meta description for each page is providing an accurate synopsis of the web page. This is the information that viewers see on the search engines to determine if it is worth clicking through to your page. For many websites, it is a missed opportunity because the area is left blank or it is filled with the first lines from the site, which does not always provide a summary of the content.
Images are Important
Take the time to find images that will highlight your content. People are visual and like pictures that give visual insight into what you are trying to say. It will also help when promoting your content on social sites such as Pinterest, LinkedIn and Facebook. Often when you post the article link, the featured image will also show up.
When adding graphics to your site, make sure you are embedding your link into the images. You should always encourage readers to share your content. They will often share the image which, when properly formatted, will link back to your website. Allowing sites to link to your content not only improves your visibility but also establishes your credibility as a subject matter expert.
Track Your Success
Google Analytics is a free and easy tool to track your success. It allows you to embed a code into your website and track the site’s performance. Not only can you see where visitors are coming from based on referral pages and areas of the world, but you can also see how long they are viewing pages and how many pages they visit. As you are updating content, this can tell you whether you are providing information that is resonating with your reader. If not, it may be time to make some adjustments.
Creating content that builds SEO performance is about more than using key words throughout your website. You should be intentional when creating a content marketing plan so that your readers don’t feel like a third wheel on your date with search engines.
Having a great product or service that people need is essential to building a successful business. However, you also need to be sure that the people who need what you offer are able to find you. Creating online profiles and a website are the beginning to boosting the possibility of your business being found online, but making sure your website is search engine optimized will improve your rankings in popular search engines thereby making your business easier to find. Let’s use the Delaware SEO Guy as our case study for a business that is ready to use Search Engine Optimization to boost his business.
SEO and Your Website
Most businesses start building their online home with a website. Your website should be the place that users go to get information about your product/service and to contact you. When writing content for your website, it is important to use keywords wisely. Keywords are what search engines use to catalog the information on your website. Identify the top keywords that people search to find businesses like yours and ensure they are used throughout the website. When search engines crawl, or catalog, your site, they will use these words to determine whether searchers will find the intended information on your site.
The Delaware SEO Guy has a website he has used key words to optimize the site. Once he redesigned the site, he made a conscious decision to use words such as management consulting, process consulting, Six Sigma, Delaware, and SEO throughout the site so that when potential clients are looking for a consultant with these attributes, his site ranks close to the top.
SEO and Your Social Media
Users also search social media for your business. Using the same or a similar combination of words for your username across social media platforms will also increase the chances of people finding your business. Using your keywords in your posts will also help when users are searching within the platforms for specific information.
Our target, the Delaware SEO Guy, realizes that he has a unique business name and has updated all his social media profiles usernames to Delaware SEO Guy and his URL’s extensions to DelawareSEOGuy. This not only provides clients with the confidence they are supporting the Delaware SEO Guy but it also improves his rankings when prospects search for him.
Traditional Vs. Online Advertising
Most businesses are familiar with the use of traditional advertising such as television, magazine, newspaper and radio advertising. However, translating what we know about those mediums into online advertising has been more difficult than many had thought because they assumed that you needed a new skill set to be successful. In reality, much of the content that has been used for traditional advertising can easily be converted to content for online advertising.
Traditional advertising is static, which means once you craft an ad, everyone sees or hears the same ad. Generally, that ad is available for a limited time or in a limited space. Social media advertising is dynamic. This means you can create different ads for different audiences to promote the same product or service. A couple of differences also include: using more colorful graphics, making sure your logo is clearly displayed on all materials, embedding links to your website that users can click through to your website. Unlike traditional advertising, where users have to leave the medium to get to your content; most online advertising allows the users to go directly from your ad to your website.
In our example, the Delaware SEO Guy has been using television ads to build his consulting business. Once he records a television ad, it is broadcast every day during the morning news. He is finally ready to jump into online advertising. The Delaware SEO Guy is pleased to find out that the television ad he has been using can be added to his YouTube channel and promoted throughout the day. His audience is no longer confined to the viewers of the morning news. He can now add the YouTube video to his website and promote it to be viewed at any time. This not only attracts more viewers to his website to see the additional services that he offers but allows him to get more views of the advertisement. He also discovered that adding keywords to his YouTube videos allows users searching for content on YouTube to discover his content.
Optimizing your business using search engines can seem very complicated, however, consistency is the key. Do some research to identify the most popular key words for your industry and use those keywords along with your business name in all your postings and pages. As with the Delaware SEO Guy, you can make a few tweaks to your current business model to easily develop an SEO strategy.
Search Engine Optimization, SEO, can seem confusing if you are not aware of several nuances in the industry. Doing online research or attempting to teach yourself might leave you more confused than when you started. Enter OMG Machines, or the original one man gang Greg Morrison, a thought leader in the industry. OMG has developed online resources that will teach you how to create an SEO strategy that will improve your business. The resources and ongoing support are designed for busy professionals who want to earn while they learn. Let’s look at how the program works for us with this quick OMG Machines review: http://omgmachinesreview2017.org/.
Yes, you can find most of the information being taught in this online classroom somewhere online. However, once you find the information, you must figure out what to do with it and how much of it is relevant to your business. In the online classroom, you get straight to the point and only deal with the most current strategies for Search Engine Optimization. Rather than wasting time doing never-ending research, prepare to spend time making money using proven strategies to increase your brand’s online presence.
Knowledge is not free. Some may balk at the $7,000 price tag but this training obviously is not designed for those people. This program is designed for those who are serious about building a six-figure business. Not only will you receive full access to the course but you will also receive extensive support and additional resources that others are not privy to. When you break down the cost to $583 per month or $19 per day, you will see that you can easily waste more than that with a bad SEO strategy, buying the wrong keyword ads or even boosting social media posts that are not optimized. If you execute the strategies in this course properly, you can get a short term return on your investment.
There are many different types of consumers that OMG Machines targets. You may be a corporation seeking to boost your online brand reputation, a small company who can’t afford to hire an SEO expert so you want to train someone in-house or even a novice blogger seeking to build an international brand. No matter what level you are operating at, these courses will help your business develop an SEO strategy that gets results. Investing on the front end will provide dividends on the back end. Even if you decide to hire an internet marketing consultant, having this industry knowledge can save you thousands of dollars because you understand whether the consultant knows what they are talking about and can truly help you or if they are trying to scam you out of your hard-earned money.
OMG: My Time
Much of the information provided by OMG Machines can also be found by taking classes at a local university. But you should ask yourself, with everything else on your to-do list, do you have time to sit through a class to learn information that you can access on demand. Time is money. You may save money by going to a local university but how much of your time will you get back. With a successful SEO strategy, you make your money back but cannot ever make your time back.
There are other online courses that are also self-paced. When selecting, ask if you are learning theory from someone who studies the subject or practical knowledge from someone using the techniques every day to build their business. The professionals developing the courses at OMG Machines are working in the industry and applying the information they are presenting to their business. They know what works in the real world versus what sounds good. Theories must be tested before they can be applied. Practical knowledge only needs to be tweaked to fit your business. Again, time is money. Do you have the time to test out someone else’s theories?
OMG: The Easy Choice
You can spend all day browsing websites looking for information about SEO techniques, watch countless promo videos from internet marketers promising to boost your business, or you can get started with a system that is proven to work. It doesn’t matter what level of business you are operating; the internet is a necessary part of every business. If your business can not be easily found online, you will have a hard time attracting new customers. Each year our society becomes more and more dependent on the internet to find everything from the best price on toilet tissue to counselors for their families. A good Search Engine Optimization strategy can mean the difference between your site getting a 10% market share increase or getting ten hits per month. Can your business afford not to have a Search Engine Optimization strategy? How much longer can you get by doing just enough? Isn’t it time to take your business to the next level?
Buying local does not only apply to your produce or tangible goods. Many businesses see the value in investing in local service companies because they realize that funding these local businesses also builds the community and spurs the local economy. The experts at Philly SEO understand the local market and will work to promote your brand within the local community.
What Is SEO?
Search Engine Optimization (SEO) is a process that helps make a website more visible to and favored by search engines like Google and Bing so that when a user types keywords into a search bar, the businesses with relevant content are displayed. To optimize your content, you want to be sure that you are using keywords that users will be looking for on your site. Most professionals recommend that you use the city name in your list but that cannot be the totality of your local keyword connection. Your SEO strategy should include using targeted keywords from your city and industry into every aspect of your online content.
Reason #1: Philly SEO Knows Philly
Are you the head of marketing or promoting a company in Philadelphia? Do you run a small but growing coffee shop near the Kimmel Center? Perhaps your organization wants to highlight the plight of the homeless in Philadelphia. The experts at Philly SEO know what it takes to connect your business with local customers. They are consistently analyzing data about the Philly area to determine what locals and visitors are looking for so that they can place their clients along the path to being found. Other companies may be able to work with popular keywords in your industry but Philly SEO can combine that service with keywords that are proven to be effective in the local area.
Reason #2: Philly Knows Philly SEO
Philly SEO is a well-known and trusted brand in the Philly community. They use local talent to bring a variety of great ideas to the table. When working to optimize your brand, they are connected with the people who are searching for your business. Rather than using random arbitrary algorithms, their connections and focus groups allow them to go straight to the source to determine the best wording for your website and most effective keywords for your SEO.
Reason #3: Philly SEO Wants to Know You
For Philly SEO, you are not just another customer. They will treat you and your brand like a member of their family. They will seek to understand what you offer, why you offer it and why customers should care. It is not enough to have a website with pretty pictures, you need to have a compelling story that makes customers want to give you money. And while you’re at it, you need to be sure your industry and local keywords are incorporated in your story so that users can find you. Philly SEO has the best copywriters on their team. They will use their creativity to rewrite your content in a way that captivates audiences and search engine crawlers.
Reason #4: Philly Needs to Know You
You have better things to do than to worry about keywords and web content. As your business changes, the experts at Philly SEO are able to update your website with new and relevant information. They monitor the performance of your keywords and can make recommendations for changes so that your site is optimized. Your customers may see a beautifully designed website but they see a portal for profitability. Properly placed keywords will be in the content as well as captions for pictures, blog postings, product descriptions and other seemingly arbitrary areas of the site.
Choosing a company to handle your SEO may seem overwhelming at first. However, Philly SEO is the ideal choice if you want to build a strong brand within the local community as well as online. Having a dedicated team to write copy, analyze keywords and provide updates will ensure your brand receives the needed boost to build your business.
The difference between a good and great SEO strategy can be found in the use of social media accounts to boost performance. Not only will the optimal keywords be used on your website but the list of words should also be duplicated on Facebook, Instagram, and YouTube. Developing a consistency using your target keywords and interlinking social media accounts with the website can increase credibility. Finally, using backlinks, or links to complimentary businesses can help to increase search engine performance. Connecting with local companies that provide services within your keyword targets can help to build your business.
Hello and welcome at the brand new FCBLesterPrairie.com website where we invite you to come on in and stay awhile. We have a bunch of new tips and viewpoints that we’ll soon be sharing with our users and readers. For starters, we found this YouTube channel that seems to do nothing but pronounce names of US towns. So, here is our site’s new “theme song.” Enjoy! We’ll be back soon!