What exactly is online marketing and what kind of methods can you use? Should you hire a professional to handle your online marketing or is it better to do it on your own? Read on to find out more about this type of marketing.
What Is Online Marketing
It is sometimes called digital marketing or internet marketing. It refers to marketing something online. That “something” may be a product, service, website, brand or even just a person. Internet marketing is a broad industry and involves many methods and processes. Some of these methods will be discussed later on, but in short, it is all about marketing via the internet.
Different Online Marketing Methods
There are many types of methods that fall within online marketing. There is search engine optimization, which involves methods being used to increase the visibility of a website in the search engines results pages. There’s also video marketing, which consists of creating videos and marketing them via different avenues, such as social networking sites, video sharing sites and so forth.
Other online marketing methods include social media marketing and email marketing. Email marketing refers to marketing your products or services to your email list. Social media marketing refers to marketing your products, services or anything else via your social media profiles, such as Facebook, Instagram, and Twitter to name a few.
Content marketing involves creating various types of content related to your niche and publishing that content on different platforms. For example, if you create 10 unique articles about your newest product, then you would publish those articles on article publishing websites, your own blog, your own website and anywhere else that allows you to publish articles. You will usually include a link to your main website or product’s page within each article.
To sum up the above, some of the internet marketing methods out there include:
. Video marketing
. Content marketing
. Social media marketing
. Email marketing
*Note- some people focus on only one or two of those methods, while some focused on using all of them.
Hiring A Professional vs Doing It Yourself
Let’s briefly discuss doing internet marketing on your own versus hiring a professional internet marketing firm.
1. DIY– Doing online marketing yourself allows you to keep an eye on what you’re actually doing and you can make tweaks immediately. You can’t do this when you hire a professional company. It can take a day or two for changes to be implemented. Learning internet marketing is a great way to save money and to implement what you learn right away.
2. Hiring A Professional– You can spend a lot of money hiring a professional, but they will know what they are doing. This is the main benefit of hiring a professional internet marketing agency.
As for which is better, we would say learning internet marketing on your own is. We could sit here all day long and discuss the benefits and negatives of both, but we do believe doing it yourself is the best option.
OMG Machines: Online Marketing Course
OMG Machines is a popular internet marketing course developed by Michael Long, David Mills, and Greg Morrison. It has been around since 2012 and since then it has helped hundreds of people with internet marketing.
Many people wonder is OMG Machines a scam? The answer is no, it is not a scam. It is a very expensive course, but it is worth it if you want to gain a solid understanding of online marketing.
OMG Machines covers many topics within internet marketing. This includes search engine optimization, getting clients, retaining clients, Amazon, web design and many other skills you will learn that can help you become successful with internet marketing. Also, you’ll belong to a community and when you need help with anything, then you can reach out to someone.
Do you want to take your business to the next level? Maybe you’re an affiliate marketer looking to make more sales via online marketing. It doesn’t matter who you are or what you do, you can use internet marketing to your advantage and OMG Machines can help. Buy the course today and you’ll be one step closer to becoming successful with this powerful form of marketing.
Internet marketing is a broad field. Generally speaking, it refers to marketing products, services, information or anything else via the internet using different methods and techniques. With that said, here are a few tips to help you with internet marketing.
Social Media: Facebook, Instagram & Twitter
Use Facebook, Instagram, and Twitter for marketing purposes, but don’t always market. What we mean by that is build your following on those three platforms and use it as you normally would. As a rule of thumb, one out of every seven or eight posts can be marketing related.
Also, spend a bit of money on Facebook advertising because this is how you can quickly grow your following on the site. Promote posts by paying Facebook to do it for you and promote your posts on your own.
Learn And Implement SEO
Search engine optimization should be used. Create a blog and optimize it for the search engines. Do the same thing with other pages on your website, but make sure you blog regularly. Choose keywords that are relevant to whatever you are marketing and include plenty of internal links (link back to previous articles you have posted when you publish a new post), optimize your page titles, H1 and H2 titles. Those are only a few examples of SEO methods you can use, but learn the basics and implement SEO.
Build An Email List
Build an email list because having an email list can result in massive profits and major exposure. The quickest way to build an email list is by offering free information or a free digital product to people. Offer your freebie via social media sites such as Facebook, Twitter and any other social networking sites you belong to. Another good way to build an email list is to pay to advertise your free product on Facebook. Your ad will be shown to your targeted market and then they will sign up to your email list. Once you have built a good sized list, then you can market your products, services or anything else you wish.
If you’re not using the largest video sharing platform in the world, then you’re missing out. Create YouTube videos at least 1-2 times per week and focus on sharing your videos and building up a following on YouTube. Even if you only get a few hundred subscribers, it can make all the difference in the world. Make sure you include a link from your videos to whatever you are marketing. If you are consistent with uploading and sharing videos on YouTube, then you’ll get great results. Using YouTube should be a part of any internet marketing strategy.
Besides using YouTube, what you’ll want to do is other forms of video marketing. Create a video and upload it to Facebook, Twitter, Instagram, Tumblr and your own blog. Create one video per week and share it on all of those platforms and encourage others to share it. You will be shocked at what kind of results you can generate with this. YouTube may be the most popular video sharing platform, but it isn’t the only place to upload and share videos.
Create content that is unique and share it on sites that allow you to publish articles, various blogging platforms and so forth. For example, you can create an eBook and then write about your eBook in articles that you publish on various platforms. Give your eBook away for free but in exchange for the person’s email address. This is just one example of content marketing, as others can include just publishing articles on various blogging platforms and sharing those articles on social media.
Look Into OMG Machines
OMG Machines is the place to go to learn about internet marketing. Check OMG Machines out and see what they offer before you decide whether or not you should try them out. OMG Machines is the perfect place to go to when you want to learn about online marketing.
Internet marketing is one of the best ways to increase profits, gain more exposure online, build a business from scratch, market anything and so much more. The bottom line is there are many benefits you can reap with a solid internet marketing strategy. The above tips are a good place to start, so start implementing them today.
Search Engine Optimization, SEO, is a commonly used term to describe how most online users are scrambling to get to the top of search engine rankings. If you don’t want to rely solely on ads to improve your ranking, there are a few tips you should consider to boost your content.
Know Your Audience
It can be tempting to write content around certain keywords. However, if your content isn’t saying anything to the audience that you are writing for, you may land at the top of the search engines but not improve your bottom line. Write the content that your audience wants to read and then go back and find ways to weave your keywords into the content. Working in the opposite direction will produce awkward content that will not connect with the reader.
Centralize Your Content
It can be tempting to show off the number of Twitter or Facebook followers that you have. However, your website should be the central place that you send clients and prospects to get information about your business. This will not only improve your website traffic but also ensure that if any of the social media platforms cease to exist, your clients will be trained to find your business. Even if you have content on your YouTube channel, encourage viewers to visit your website before going to the YouTube channel. Also, embed subscribe and follow buttons into the site so they don’t have to exit your virtual home to join your communities.
Hit a Headline Home-run
Don’t underestimate the impact that a great headline can have on your content. Many articles with great writing are never seen because of boring headlines. Choose something that asks a question or offers to answer a question that your target audience may be dealing with. If you are providing a resource, make sure that information is clearly identified in the header. You should also make sure the meta description for each page is providing an accurate synopsis of the web page. This is the information that viewers see on the search engines to determine if it is worth clicking through to your page. For many websites, it is a missed opportunity because the area is left blank or it is filled with the first lines from the site, which does not always provide a summary of the content.
Images are Important
Take the time to find images that will highlight your content. People are visual and like pictures that give visual insight into what you are trying to say. It will also help when promoting your content on social sites such as Pinterest, LinkedIn and Facebook. Often when you post the article link, the featured image will also show up.
When adding graphics to your site, make sure you are embedding your link into the images. You should always encourage readers to share your content. They will often share the image which, when properly formatted, will link back to your website. Allowing sites to link to your content not only improves your visibility but also establishes your credibility as a subject matter expert.
Track Your Success
Google Analytics is a free and easy tool to track your success. It allows you to embed a code into your website and track the site’s performance. Not only can you see where visitors are coming from based on referral pages and areas of the world, but you can also see how long they are viewing pages and how many pages they visit. As you are updating content, this can tell you whether you are providing information that is resonating with your reader. If not, it may be time to make some adjustments.
Creating content that builds SEO performance is about more than using key words throughout your website. You should be intentional when creating a content marketing plan so that your readers don’t feel like a third wheel on your date with search engines.