Having a great product or service that people need is essential to building a successful business. However, you also need to be sure that the people who need what you offer are able to find you. Creating online profiles and a website are the beginning to boosting the possibility of your business being found online, but making sure your website is search engine optimized will improve your rankings in popular search engines thereby making your business easier to find. Let’s use the Delaware SEO Guy as our case study for a business that is ready to use Search Engine Optimization to boost his business.
SEO and Your Website
Most businesses start building their online home with a website. Your website should be the place that users go to get information about your product/service and to contact you. When writing content for your website, it is important to use keywords wisely. Keywords are what search engines use to catalog the information on your website. Identify the top keywords that people search to find businesses like yours and ensure they are used throughout the website. When search engines crawl, or catalog, your site, they will use these words to determine whether searchers will find the intended information on your site.
The Delaware SEO Guy has a website he has used key words to optimize the site. Once he redesigned the site, he made a conscious decision to use words such as management consulting, process consulting, Six Sigma, Delaware, and SEO throughout the site so that when potential clients are looking for a consultant with these attributes, his site ranks close to the top.
SEO and Your Social Media
Users also search social media for your business. Using the same or a similar combination of words for your username across social media platforms will also increase the chances of people finding your business. Using your keywords in your posts will also help when users are searching within the platforms for specific information.
Our target, the Delaware SEO Guy, realizes that he has a unique business name and has updated all his social media profiles usernames to Delaware SEO Guy and his URL’s extensions to DelawareSEOGuy. This not only provides clients with the confidence they are supporting the Delaware SEO Guy but it also improves his rankings when prospects search for him.
Traditional Vs. Online Advertising
Most businesses are familiar with the use of traditional advertising such as television, magazine, newspaper and radio advertising. However, translating what we know about those mediums into online advertising has been more difficult than many had thought because they assumed that you needed a new skill set to be successful. In reality, much of the content that has been used for traditional advertising can easily be converted to content for online advertising.
Traditional advertising is static, which means once you craft an ad, everyone sees or hears the same ad. Generally, that ad is available for a limited time or in a limited space. Social media advertising is dynamic. This means you can create different ads for different audiences to promote the same product or service. A couple of differences also include: using more colorful graphics, making sure your logo is clearly displayed on all materials, embedding links to your website that users can click through to your website. Unlike traditional advertising, where users have to leave the medium to get to your content; most online advertising allows the users to go directly from your ad to your website.
In our example, the Delaware SEO Guy has been using television ads to build his consulting business. Once he records a television ad, it is broadcast every day during the morning news. He is finally ready to jump into online advertising. The Delaware SEO Guy is pleased to find out that the television ad he has been using can be added to his YouTube channel and promoted throughout the day. His audience is no longer confined to the viewers of the morning news. He can now add the YouTube video to his website and promote it to be viewed at any time. This not only attracts more viewers to his website to see the additional services that he offers but allows him to get more views of the advertisement. He also discovered that adding keywords to his YouTube videos allows users searching for content on YouTube to discover his content.
Optimizing your business using search engines can seem very complicated, however, consistency is the key. Do some research to identify the most popular key words for your industry and use those keywords along with your business name in all your postings and pages. As with the Delaware SEO Guy, you can make a few tweaks to your current business model to easily develop an SEO strategy.
Search Engine Optimization, SEO, can seem confusing if you are not aware of several nuances in the industry. Doing online research or attempting to teach yourself might leave you more confused than when you started. Enter OMG Machines, or the original one man gang Greg Morrison, a thought leader in the industry. OMG has developed online resources that will teach you how to create an SEO strategy that will improve your business. The resources and ongoing support are designed for busy professionals who want to earn while they learn. Let’s look at how the program works for us with this quick OMG Machines review: http://omgmachinesreview2017.org/.
Yes, you can find most of the information being taught in this online classroom somewhere online. However, once you find the information, you must figure out what to do with it and how much of it is relevant to your business. In the online classroom, you get straight to the point and only deal with the most current strategies for Search Engine Optimization. Rather than wasting time doing never-ending research, prepare to spend time making money using proven strategies to increase your brand’s online presence.
Knowledge is not free. Some may balk at the $7,000 price tag but this training obviously is not designed for those people. This program is designed for those who are serious about building a six-figure business. Not only will you receive full access to the course but you will also receive extensive support and additional resources that others are not privy to. When you break down the cost to $583 per month or $19 per day, you will see that you can easily waste more than that with a bad SEO strategy, buying the wrong keyword ads or even boosting social media posts that are not optimized. If you execute the strategies in this course properly, you can get a short term return on your investment.
There are many different types of consumers that OMG Machines targets. You may be a corporation seeking to boost your online brand reputation, a small company who can’t afford to hire an SEO expert so you want to train someone in-house or even a novice blogger seeking to build an international brand. No matter what level you are operating at, these courses will help your business develop an SEO strategy that gets results. Investing on the front end will provide dividends on the back end. Even if you decide to hire an internet marketing consultant, having this industry knowledge can save you thousands of dollars because you understand whether the consultant knows what they are talking about and can truly help you or if they are trying to scam you out of your hard-earned money.
OMG: My Time
Much of the information provided by OMG Machines can also be found by taking classes at a local university. But you should ask yourself, with everything else on your to-do list, do you have time to sit through a class to learn information that you can access on demand. Time is money. You may save money by going to a local university but how much of your time will you get back. With a successful SEO strategy, you make your money back but cannot ever make your time back.
There are other online courses that are also self-paced. When selecting, ask if you are learning theory from someone who studies the subject or practical knowledge from someone using the techniques every day to build their business. The professionals developing the courses at OMG Machines are working in the industry and applying the information they are presenting to their business. They know what works in the real world versus what sounds good. Theories must be tested before they can be applied. Practical knowledge only needs to be tweaked to fit your business. Again, time is money. Do you have the time to test out someone else’s theories?
OMG: The Easy Choice
You can spend all day browsing websites looking for information about SEO techniques, watch countless promo videos from internet marketers promising to boost your business, or you can get started with a system that is proven to work. It doesn’t matter what level of business you are operating; the internet is a necessary part of every business. If your business can not be easily found online, you will have a hard time attracting new customers. Each year our society becomes more and more dependent on the internet to find everything from the best price on toilet tissue to counselors for their families. A good Search Engine Optimization strategy can mean the difference between your site getting a 10% market share increase or getting ten hits per month. Can your business afford not to have a Search Engine Optimization strategy? How much longer can you get by doing just enough? Isn’t it time to take your business to the next level?
Buying local does not only apply to your produce or tangible goods. Many businesses see the value in investing in local service companies because they realize that funding these local businesses also builds the community and spurs the local economy. The experts at Philly SEO understand the local market and will work to promote your brand within the local community.
What Is SEO?
Search Engine Optimization (SEO) is a process that helps make a website more visible to and favored by search engines like Google and Bing so that when a user types keywords into a search bar, the businesses with relevant content are displayed. To optimize your content, you want to be sure that you are using keywords that users will be looking for on your site. Most professionals recommend that you use the city name in your list but that cannot be the totality of your local keyword connection. Your SEO strategy should include using targeted keywords from your city and industry into every aspect of your online content.
Reason #1: Philly SEO Knows Philly
Are you the head of marketing or promoting a company in Philadelphia? Do you run a small but growing coffee shop near the Kimmel Center? Perhaps your organization wants to highlight the plight of the homeless in Philadelphia. The experts at Philly SEO know what it takes to connect your business with local customers. They are consistently analyzing data about the Philly area to determine what locals and visitors are looking for so that they can place their clients along the path to being found. Other companies may be able to work with popular keywords in your industry but Philly SEO can combine that service with keywords that are proven to be effective in the local area.
Reason #2: Philly Knows Philly SEO
Philly SEO is a well-known and trusted brand in the Philly community. They use local talent to bring a variety of great ideas to the table. When working to optimize your brand, they are connected with the people who are searching for your business. Rather than using random arbitrary algorithms, their connections and focus groups allow them to go straight to the source to determine the best wording for your website and most effective keywords for your SEO.
Reason #3: Philly SEO Wants to Know You
For Philly SEO, you are not just another customer. They will treat you and your brand like a member of their family. They will seek to understand what you offer, why you offer it and why customers should care. It is not enough to have a website with pretty pictures, you need to have a compelling story that makes customers want to give you money. And while you’re at it, you need to be sure your industry and local keywords are incorporated in your story so that users can find you. Philly SEO has the best copywriters on their team. They will use their creativity to rewrite your content in a way that captivates audiences and search engine crawlers.
Reason #4: Philly Needs to Know You
You have better things to do than to worry about keywords and web content. As your business changes, the experts at Philly SEO are able to update your website with new and relevant information. They monitor the performance of your keywords and can make recommendations for changes so that your site is optimized. Your customers may see a beautifully designed website but they see a portal for profitability. Properly placed keywords will be in the content as well as captions for pictures, blog postings, product descriptions and other seemingly arbitrary areas of the site.
Choosing a company to handle your SEO may seem overwhelming at first. However, Philly SEO is the ideal choice if you want to build a strong brand within the local community as well as online. Having a dedicated team to write copy, analyze keywords and provide updates will ensure your brand receives the needed boost to build your business.
The difference between a good and great SEO strategy can be found in the use of social media accounts to boost performance. Not only will the optimal keywords be used on your website but the list of words should also be duplicated on Facebook, Instagram, and YouTube. Developing a consistency using your target keywords and interlinking social media accounts with the website can increase credibility. Finally, using backlinks, or links to complimentary businesses can help to increase search engine performance. Connecting with local companies that provide services within your keyword targets can help to build your business.